Axis Digital › Store Operations › Special Events

Store events, start to finish.

One form becomes a registration page, promotion on your website and every in-store TV, a check-in sheet, and a tracked follow-up email.

🎪 Public registration pages
📺 Auto-promotion: site + signage
📧 Tracked attendee email
From idea to full sign-up sheet

One form creates the whole event.

A bird walk, a seed sale, an in-store talk — you fill in one form: title, stores, date, location, attendee cap, and a description. From that single record Axis produces everything else: a public registration page, promotion on your in-store screens, and a listing on your website.

Events can run at one store or across all of them at once, each with its own attendee list.

  • Public registration page — no login needed, capacity-capped
  • Internal-only recap field for what worked, kept off the public page
  • Registration approval keeps a capped walk a capped walk
One form creates the whole event.
A real event: five stores, capped at 15 attendees, one form.
Automatic promotion — your site

It shows up on your website by itself.

The moment an event is published, it appears in the events feed on your store's website and sitelet pages — alongside your sales and promotions, with dates, imagery, and type badges.

No web person, no CMS login, no copy-paste. Publish once in Axis; your site catches up on its own.

  • Live events + sales + promos in one feed on your site
  • Hero images and dates formatted automatically
  • Expired events retire themselves
It shows up on your website by itself.
The live events feed on a store sitelet — sales, trade-ins, and a Birds of Prey event.
Automatic promotion — your screens

And on every TV in the store.

The same publish flows to your in-store digital signage: event announcements rotate through the customer-facing TVs alongside bird cards, products, and tips — in front of the exact audience most likely to come.

Your best marketing channel is the person already standing in your store. This uses it, for free, automatically.

  • Event tiles rotate into customer-facing displays
  • Same network that runs bird cards and featured products
  • Zero extra steps after publishing the event
And on every TV in the store.
The customer-facing TV network your events publish into.
The day of — and the day after

Check-in at the door. Follow up with who came.

Registrations flow in with approve/deny control. At the door, staff check attendees in — so afterward you know exactly who showed versus who merely signed up.

Then the built-in attendee email — with per-recipient open tracking — goes to the right list: a reminder to registrants before, a thank-you to actual attendees after. The event, its people, and its emails live in one place.

  • Door check-in from any device
  • Attendee lists kept per store for multi-store events
  • Reusable email templates with delivery + open tracking
Check-in at the door. Follow up with who came.
Every event, every store, status at a glance.
✓ Included with Platform

Included with the Axis Platform.

Included with every Axis subscription at $299/store/month. Multi-store? Save up to 50% — see multi-store pricing. Unlimited users, concierge onboarding.

See it in action →

Run events people remember.

See how one form turns into registration, promotion, check-in, and follow-up.

📅 Book a Demo →

Book a Demo

See the Analytics Dashboards in action — 30 minute walkthrough

March 2026

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